Mental Engineering
Studio shot - image link from MentalEngineering.com
Over the weekend, I had the honor and privilege of attending the taping of 2 episodes of the show Mental Engineering - which broadcasts on public television in about 100 markets. This show is GREAT! I was already a big fan before I had a chance to see the live recording.
John Forde (pronounced four-dee) is the host, and he brings together professors, comedians, and celebrities to discuss the psychological, social, and political aspects/impacts of nationally released television commercials.
The show runs on Channel 17 Saturdays at 9PM, and also intermittently on Channel 2 on Sundays at 11:30PM.
More information about the show is at: http://www.mentalengineering.com/index.html
John also provide a "lesson plan" for graduate level students in social psychology. Information is at: http://www.mentalengineering.com/class.asp.
If you have interests in advertising or marketing, then you should definitely get involved in watching this show and telling your local public television affiliate to keep the show in its line-up. John is also looking for financial support - so if you come to love the show, consider a tax-deductible donation.
To see some low-resolution video clips from the show, you can visit YouTube.com and search for the user profile of JohnForde (http://www.youtube.com/profile?user=johnforde)
AdCritic.Com
Another great site, if you are interested in advertising, is AdCritic.Com and their companion magazine Creativity. This is a paid-subscription site, and it is pricey (they have a 12-month special for $99),
but when it was a free service, I found it to be one of the BEST resources regarding advertising from across the world (print ads as well as full-clips from television ads).
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